Metal everything is having a moment in beauty right now.
This summer was all about metallic eye makeup, and now nails have taken a shine to the tone, with nail polish brands offering everything from Olympic medal metals to super shiny chrome shades. So it was only a matter of time before it found its way to hair.
Alex Brownsell, who’s the founder of the very cool Bleach Salon in London, and who just launched a Bleach flagship in the Dalston neighbourhood. Bleach has made a name for itself in the fashion industry and beyond (they’ve done the heads of Florence Welch, Sienna Miller and every It-girl in London practically) because of its innovative dip dyes, colouring techniques, and yes, bleaches. Turns out metallic is now her holy grail of hair colour.
Metallic hair pops up occasionally on catwalks and editorials, but Brownsell is trying to bring it to the streets. Topshop Unique applied gold leaf to hair for their spring 2012 show, and Cynthia Rowley did metallic extensions for her Spring 2011 show. And let’s not forget tinsel extensions, which is what Beyoncé is sporting, that trend luckily died right about the same time that feather extensions did. So how does Brownsell propose getting it off the runway and onto our heads?
Brownsell said that she was inspired by the apocalypse, so she’s looking at darker colours and metallic and iridescent hues for fall.
Go for the Gold:
• Shine: If you can’t get hair super glossy, the metallic effect won’t work. Wella Koleston has products that produce a very shiny effect, and be sure to finish off any style with a shine spray.
• Play with colour: If you want a gold look, start with blonde dye then add a bit of brown so it looks “sludgy,” Brownsell told us. Then lock it in with a shine treatment.
• Draw it on: If it needs more of a metallic kick, Brownsell and her stylists have used actual markers or spray paint to get a noticeable metallic shine.
• It won’t last: Like all the other hair colours that nature never intended, this is a temporary look, and will last a week or so if you take care of it correctly. This means minimal washing and heat styling.
Brownsell also gave us a few general hair colour tips from the “Bleach Bible:”
• Think of your hair like a silk shirt and don’t wash it too much! Dry shampoo is your friend.
• Bumble and bumble Prep protein spray.
• If you’re getting a weird colour done, ask your stylist to mix you up a special conditioner mixed with toner to help maintain the colour.
• Use a weekly reparative hair mask.
• Don’t vigorously towel dry. It causes frizzy split ends.
• If you MUST heat style, use a heat protect-ant product first.
So tell us what do you prefer? Silver or Gold? You choose…